EXPLORE OUR SERVICES

Silhouette of a spiky, dark brown sunburst design against a transparent background.

We design engaging and beautiful brand identities for your Short-Term Rental, Vacation Villa, Boutique Hotel or Airbnb.

A beachside modern house with white walls, surrounded by greenery, overlooking the ocean, with a postcard overlay that says 'greetings from SoftShell!' and includes a stamp and an oval label with 'Softshell & Studio' written inside.

Four beach-themed tags with icons and text, labeled Branding, Socials, Guidebooks, and Listings

Our services

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Give your property the brand it deserves…

Welcome to Softshell Studio - your one-stop digital design shop for elevating your Short-Term Rental’s visual identity. Here, we blend graphic design expertise with creative copywriting to best showcase vacation properties that people can’t wait to visit again & again. So whether you're an individual host, a boutique hotel owner, or a property manager, our custom packages are designed to meet your every need—from a standout logo to a fully developed brand identity.

With over 7 million active Airbnb listings, competition is fierce. We ensure your vacation property stands out, tells a compelling story and builds guest connections (everyone loves a repeat guest!), and showcases why you’re the best choice for travellers seeking unique vacation experiences.

Photograph of an old building with a green door, trees, and stone walls. Overlaid text says "wish you were here..." with a stamp and a bug icon on a green background.

A black line drawing of a smiling sun with face.

Branding Builds Excitement

Gone are the days when travellers simply booked and waited. Today, guests want to see, feel, plan & share their vacation way in advance. From beautiful vacation rental visuals & logo design to compelling property descriptions, we help you captivate your guests from the moment they discover your property. After all, there’s nothing better than the countdown…

A cartoon drawing of a smiling sun with closed eyes and a simple face, radiating sun rays.

In a sea of vacation options, a thoughtfully curated brand presence sets you apart, driving traffic and boosting direct bookings and 5-star guest reviews. Our cohesive brand strategies and SEO-optimised listings increase your visibility and attract the right audience.

Drive Direct Bookings

A smiling sun with closed eyes and a face, surrounded by rays.

Be The Host With The Most

Branding isn’t just about aesthetics, it’s about welcoming guests into your world & showing them the heart & passion that goes into being a host (we know, it’s a lot). An engaging social media presence & an informative digital guidebook demonstrate your commitment to an exceptional guest experience.

Modern kitchen with white cabinets, wooden island, hanging pots, and a refrigerator, decorated with shelves, plants, and a patterned rug.

A quaint European street scene featuring multi-story houses with balconies, tiled roofs, a bench, leafless tree, and clear sky.

Illustration of a simple, stylized palm tree with curved fronds and a slender trunk in brown.

Big ones, small ones, ones by the beach, in the jungle or on the slopes. Nestled amongst treetops, at the foot of mountains or overlooking lakes. Ones with canvas roofs, grass roofs or tiled roofs… We specialise in brand design for luxury vacation rentals, boutique hotels, villas, and unique Airbnb listings, in whatever shape or form.

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Find us on Instagram @soft.shell.studio ✨